

Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics.
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Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR, CCPA, and HIPAA. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization.
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Account-based insights can also be delivered to sales offering full visibility across the buying team. Personalized experiences are also automated across accounts through intelligent account nurturing. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation. Marketo also includes account-based marketing features as well. More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Users can also set up automated workflows for data normalization. For example, its data deduplication feature finds and merges duplicate users in the database. Marketo Engage also natively performs basic data cleansing. Marketo Sales Connect to coordinate sales and marketing.Marketo Sales Insight to drive account and prospect intelligence to sales.


